Custom Web Design for Home Improvement Company

Lively Home Improvement

A custom website built to generate more leads and aesthetically please

Screenshot of the home page from Lively Home Improvement's brand new, custom website.

About Lively Home Improvement

Lively Home Improvement is a roofing and home improvement company located in Southeast, Michigan. They offer a team of professional roofers, window installers, and highly skilled craftsmen, ready to tackle any residential project. Lively considers their dedication to customer satisfaction and quality workmanship to be their key to success.

Lively reached out to us because they were unhappy with their current website and digital marketing provider. Their existing website was not user friendly, clearly templated and out of date, and not getting them the results they wanted. Above all, they had very little insight and transparency regarding the marketing that was being performed for their company. They were ready to refresh their online presence and facilitate growth for their company.


  • Designed and developed a modern, user friendly website
  • Made website mobile friendly and optimized performance, boosting the site's SEO
  • Installed Google Analytics to assist with marketing efforts and enable real-time traffic tracking

Project Overview

Lively Home Improvement's website was not getting them the results they wanted. After talking with the owners and analyzing the existing website we found a number of issues that were contributing to this: cluttered, distracting, and out of date design, inconsistent call to actions, and incorrect service information. When creating a brand new website for Lively, we focused hard on these areas and made sure the new site would be extremely intuitive and easy to navigate.

In addition, to creating a brand new website for Lively Home Improvement, we will also be overseeing and managing their digital marketing efforts. We will be primarily utilizing Google Ads to drive target traffic to the website for conversion. We will also be focusing on putting out organic content to increase Lively's local SEO.

Custom Website Overview

Technologies utilized: HTML5, CSS3, JS, PHP, MySQL
Third party API integrations: Google Analytics
Features: Responsive design, on-page search engine optimization
Font: Proxima-nova

Color palette:

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