Custom Web Design for Counseling Practice


A custom website built to generate and covert more leads

Home page screenshot of The On Earth Counseling Project's new website

About The On Earth Counseling Project

The On Earth Counseling Project is a counseling practice that assists people of all walks of life with mental health and wellness services. Located in Livonia, Michigan, they have been changing lives in the Detroit-Metro area for the last few years. They strive for a holistic, unique approach to therapy that is backed by research and is one part philosophical and one part medicinal.

Still being in the growth phase of their practice, the owner looked to Google Ad campaigns to help drive traffic to the website in hopes website visitors would schedule an intake session. Unfortunately, the website was not converting as effeciently as the owner wanted it to. He knew something had to be done to increase their online conversion rates.


  • Designed and developed a modern, sleek counseling website
  • Made website mobile friendly and optimized performance, boosting the site's SEO
  • Created an in-depth digital marketing plan including content creation ideas and social media posting schedule

Project Overview

Their previous site looked okay on the surface, but was not converting the percentage of website visitors the owner wanted. After we had a look at the website, we determined that there were a number of issues: not enough call-to-actions, improper/misleading site layout, and the site was not search engine optimized. The On Earth Counseling Project hired our team to design and develop a brand new custom website for their practice, focusing on on-page SEO, simplicity, user friendliness, and call-to-actions to increase conversion rates.

In addition, to creating a brand new website for The On Earth Counseling Project, we also created an in-depth digital marketing plan. This plan includes a detailed social media posting schedule and content creation suggestions.

Custom Website Overview

Technologies utilized: HTML5, CSS3, JS, PHP, MySQL
Third party API integrations: Google Analytics
Features: Responsive design, on-page search engine optimization
Font: Lato

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