Custom Web Design and Digital Strategy for Fitness Center


A custom website built to generate and covert more leads

Home page screenshot of Triad Performance Training's new website

About Triad Performance Training

Triad Performance Training has been in business for more than 25 years, helping people reach their health, fitness, and performance goals, for sports and everyday life.

While they have had success in the past, not investing enough in their online presence had proven to be a bigger issue than they thought. They knew it was time to revitalize their website and social media accounts.


  • Designed and developed a modern fitness website on a tight budget
  • Made website mobile friendly and optimized performance, boosting the site's SEO
  • Created an in-depth digital marketing plan including content creation ideas and social media posting schedule

Project Overview

The goal of this project was to redesign Triad's website. The website was only partially responsive on some pages, had an outdated design, and contained outdated information. We created a brand new website for them, focusing on simplicity, user friendliness, and integration with their 3rd party gym management software. Additionally, we also focused on performance and page load times.

In addition, to creating a brand new website for Triad Performance Training, we also created an in-depth digital marketing plan. This plan includes a detailed social media posting schedule and content creation suggestions.

Custom Website Overview

Technologies utilized: HTML5, CSS3, JS, PHP, MySQL
Third party API integrations: Club Ready
Features: Responsive design, on-page search engine optimization
Font: proxima-nova, poppins

Color palette:

View website: