Challenge
The cybersecurity company's existing site suffered from slow loading times, outdated design elements, and a cluttered user experience. The service pages were difficult to navigate, limiting the ability of potential clients to understand the company's full range of cybersecurity solutions.
Solution
Website Redesign & Development: Modernized the site's layout, addressing slow load issues and outdated content to boost user engagement and improve overall performance.
Service Offerings Reorganization: Collaborated with the client to restructure each service page, making navigation more intuitive and highlighting each solution's benefits.
Blog Migration & SEO Optimization: Transitioned more than 50 existing blog articles to a new platform, carefully managing redirects and on-page SEO factors to preserve search rankings.
Google Workspace Integration: Streamlined form submissions by syncing them with the client's Google Workspace environment, ensuring inquiries reached the correct teams quickly.
The Results
Improved User Experience & Branding: A cleaner layout, updated visuals, and faster load times created a more engaging and professional impression for potential customers.
Enhanced Lead Capture & Distribution: New contact forms integrated with Google Workspace helped route high-intent inquiries to the right people, accelerating response times.
SEO Preservation & Blog Usability: Careful migration of blog articles maintained existing SEO value while giving the team a user-friendly publishing platform for ongoing content.
Greater Overall Productivity: By removing manual processes and unifying data, the company's administrative workload dropped, leaving more time to focus on servicing clients and growing the business.
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