Challenges
As a new entrant in the property management sector, this company needed to establish a recognizable brand identity, streamline rental applications, and create a seamless digital experience for both applicants and staff.
Solution
CR Software Solutions developed a custom, cloud-based tenant portal integrated with billing and maintenance systems. We also redesigned their website with localized SEO campaigns to attract prospective tenants searching for properties in specific areas.
Branding & Website Design: Created a unique logo and designed a modern, user-centric website to showcase rental listings and engage prospective tenants.
Custom Development: Built a secure, SEO-friendly website and an intuitive administrative dashboard from scratch, ensuring optimal performance and streamlined management.
Payment & Mapping Integrations: Implemented Stripe's API for easy, secure application fee payments and utilized Google Maps to display property locations with useful surrounding details.
Automated Background & Credit Checks: Integrated TazWorks API for thorough tenant screening through Equifax, consolidating all application data within the custom dashboard.
The Results
Strong Brand Presence: The new logo and website established credibility, appealing to both tenants and property owners.
Streamlined Operations: A centralized dashboard and automated screening process reduced administrative workloads and sped up application reviews.
Improved Tenant Experience: Prospects could conveniently submit applications, pay fees, and track progress online, boosting satisfaction and application completion rates.
Cost-Effective & Scalable Platform: By consolidating tools and automations, they gained a secure, future-ready system designed to grow with their portfolio.
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